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About Us

Up North in the Brainerd Lakes Area

Living in northern Minnesota’s Lake country, or “up north” as we like to say, is a quality-of-life experience. Residing in an area be-jeweled with pristine lakes, excellent fishing, numerous recreational activities, encompassed by an atmosphere of serenity, is idyllic, even to the locals. Whether you enjoy boating and fishing; hiking, biking, or golf; relaxing at the edge of your dock, feet dangling in the water; walking the shoreline at dusk; watching the sun crest the horizon-line at dawn; collecting beach-stones with your children; or just spending your afternoons relaxing on the waterfront; up north living has something worthwhile to offer. With numerous lake homes, lake properties, cabins, lake shore, and beach front real estate available, northern Minnesota living is truly an up north experience.


Exceptional customer service to the Up North Properties Group means that we go above and
beyond what the client expects. We take that extra step to make our clients feel that we understand what they are going through and want this to be the best experience they have ever had selling or buying a home. Experience is what really matters in the real estate industry. With our 20+ years of experience, you can be assured that your real estate goals will be achieved. Real estate is our passion and it is a career that we love. We enjoy working with people and helping them achieve their goals. Our former clients have commented on how clearly and effectively we have been able to communicate. We always provide our clients with the best service possible and believe in performance not promises.


As a buyer or seller today, you have more real estate data and information at your fingertips than ever before. You can research, find homes online and get a pretty good idea of what you’re looking for before you ever meet an agent.At Edina Realty, we believe that an informed buyer or seller is an empowered one. We offer as much information online as possible, and our agents can fill in the gaps that data can’t provide by offering insights you can use throughout the home buying or selling process in the Brainerd Lakes area, theTwin Cities area, and western Wisconsin.Our founder, Emma Rovick, said she never wanted to cross the street to avoid a past client. More than 60 years later, this is how we still do business.