Why Didn’t Your Home Sell the First Time

If you tried to sell your home last year with no success, do not lose hope. Chances are there is a reason for it, and we are here to help you get to the bottom of it.

1. Your Realtor Wasn’t a Good Fit
   Real estate in the Brainerd Lakes is not the same as real estate in the Twin Cities. It’s important to choose a Realtor that lives and works in the area and can show you their track record. Many people choose a Realtor they worked with in the cities, and while these may be highly knowledgeable professionals, they are not typically familiar enough with the lakes area.
2. Your Home Wasn’t Priced Correctly
   We work with many sellers each year and the biggest topic of conversation is always price. While you deserve to get the best sale price on your home, it’s important to remember that pricing it correctly can make or break your success. A home priced too high will sit on the market with little to no interest, and once the price is reduced appropriately, buyers are skeptical because of its lengthy time on the market.
3. Your Home Wasn’t Marketed Well
   One of the reasons we suggest choosing a local realtor is because they typically are working with buyers looking for homes as well. This means they could have someone waiting for a home like yours to be listed. In addition, your realtor should have a well-developed website with a lot of traffic to reach the most visitors possible.
4. The Photos Weren’t Appealing
   Online photos are the first impression a buyer has of your home and if they aren’t appealing, the buyer simply clicks away and doesn’t give your home another thought. It’s important to choose photos that highlight the strengths of your home and gives the buyer a reason to schedule an initial walk-through.

There are many reasons why a home doesn’t sell, so talking with an experienced and knowledgeable realtor is the most important step. We have sold homes in the Brainerd Lakes area for 25+ years and we would love to help you sell your home. You can reach us by phone at 218-820-7355 or by email at sales(at)upnorthproperties(dotted)com.